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 ‘Ayurved Sutra’ launched  under the editorial leadership of Yashwant Yyas.

“‘Ayurved Sutra’ is a perfect experiential journey. It is an engagement with one’s self in the light of collective wisdom of the east, abreast with latest and worthy scientific trends and researches,” said marketing wizard turned spiritual explorer and Managing Soul of Ayurved Sutra, Aditya Amar.

Founder & Editor-in-Chief Yashwant Vyas stated, “There is no dearth of people striving to live a life brimming over with positivity. And there isn’t extreme shortage of people who know how to lead such a life. But most of the time these two sets of people remain incommunicado, in non-intersecting circles. ‘Ayurved Sutra’ is that dynamic and pulsating bridge between these seekers and providers. It is different because we are offering precious intellectual and experiential gems dug out of quality clinical research, academic documentation, and practical knowledge supported and supervised by deep spiritual understanding of the nature of the things of this existence.”exchange4media

He further said, “We believe in rationalism of a philosopher, sense of life of a monk and approach of a scientist.”

‘Ayurved Sutra’ will be a monthly with four premier editions – Monsoon, Winter, Spring and Summer, a handbook of positive life that could be used to keep one’s spirits high and body healthy and thus, living in harmony with nature, environment and one’s professional life.

Vyas is also associated with Amar Ujala and edits The Friday Post and Antara, two niche publications he had launched with limited circulation within a selective reader’s community. Prior to that, he had conceived and created ‘Aha Zindagi’ in Hindi and Gujarati for DB Corp in 2005. He was also the Editor of Dainik Bhaskar. Vyas has spent several years in Hindi newspaper journalism in Hindi heartland, including with Naiduniya and Navjyoti group in the 80’s and 90’s. He has authored several books including ‘Hit Updesh: How not to be hunted in corporate jungle’.

 

http://www.exchange4media.com/52684_one-consciousness-society-launches-monthly-magazine-ayurved-sutra.html

Read Hit Updesh by Yashwant Vyas

Buy Hit Updesh written by Yashwant Vyas eBook edition on your iPad, Android, …He is the founder editor of the first off-beat positive life magazine Aha! Zindagi.In the times of Recession For those who did read the centuries-old Panchtantra by the Indian Scholar Vishnu Sharma and Hitopdesh by Shri Narayan Pandit in the form of comics, but are desperately wandering in search of a torch in the corporate jungle, as if without it therewill be no DAWN….. Remember, the DAWN belongs to the SUN, not to the torch made by their compaines. This unique book offering tools for coping with the demands and stresses imposed by the corporate jungle has been penned by well-known writer and editor, YASHWANT VYAS. He is the founder editor of the first off-beat positive life magazine Aha!Zindagi. Besides, he has also edited three newspapers and quite a few websites. He has the honour of being a recipient of prestigious awards for his writings. Having gleaned HIT UPDESH from the celebrated Sanskrit Classic HITOPDESH he is here with a new concept of Razor Management, written in an eminently inimitable style. Learn How not to be Hunted in Corporate Jungle with him.

http://www.magzter.com/books/hit-updesh

Comrade Godse – Hindi Play – Ram Niwas Garden, Sindhi Camp Jaipur Friday, Apr 04, 2014Based on the novel written by eminent author Yashwant Vyas, Comrade Godse is a story of Pyare Milan who was found dead at a place where Hindu and Muslim localities met. This murder was used by media, journalists, artists, politicians, social groups for their own benefit. Director: Sabir Khan, Writer: Yashwant Vyas

http://timescity.com/jaipur/events/comrade-godse-hindi-play/132919

Amar Ujala to enter ‘competitions’ space with Pratiyogita Monday, May 02, 2011Amar Ujala group is set to enter the competition-exams-centric magazine genre with the proposed launch of a new Hindi monthly magazine ‘Pratiyogita’. The 200-page magazine will target young aspirants who are preparing for competitive exams. The project is led by Yashwant Vyas, Consulting Editor, Amar Ujala.Speaking to exchange4media, Vyas divulged, “This magazine will give comprehensive studies to the young aspirants who are preparing for competitive exams. A panel of eminent experts will be part of the editorial of our magazine. Their expertise will surely help the students of the Hindi belt who do not get sufficient study material to prepare for various competitive exams.”This particular section of the magazine industry has seen growth in readership in the recent IRS results. ‘Pratiyogita Darpan’ has been a unique example of growth over the year irrespective of decline trends in the overall magazine domain. Pratiyogita Darpan, which had an Average Issue Readership (AIR) of 17.42 lakh in Q1 of IRS 2010, has upped its AIR to 19.57 lakh by Q4. ‘Pratiyogita’ (Hindi) is seen as a direct competitor to this leader in this domain.

Though Vyas did not deny the possibility of an English edition of ‘Pratiyogita’, but added that it was “too early to comment” on this. In the English magazines sphere, ‘Competition Success Review’, ‘General KnowledgeToday’ and ‘Competition Refresher’ have also seen decent growth. And when Amar Ujala enters in this genre, it will see some tough competition from these existing players too.

http://www.exchange4media.mobi/story.aspx?news_id=41957

Amar Ujala to launch Hindi weekly ‘Yuvan’ from Kanpur today Monday, Jan 24,2011Along the lines of its education project, Amar Ujala is set to launch its weekly Hindi youth centric newspaper ‘Yuvan’ on January 24, 2011, from Kanpur, known as the education hub of Uttar Pradesh. Priced nominally at Rs 5, ‘Yuvan’ will be available only in schools and colleges.Speaking on this initiative, Yashwant Vyas, Consulting Editor, New Projects, Amar Ujala, said, “‘Yuvan’ is targeted at the youth studying in Hindi medium schools of Kanpur. It will carry content, which will shape their future. We will be giving opportunities to some of the students of various schools and colleges to work as student reporters for the newspaper. In the first phase, ‘Yuvan’ will be available in 150 schools of the city. Soon, we will organise various workshops for youth awareness.”The newspaper will follow a subscription based revenue model. For the first four months, the newspaper will be available for Rs 50. ‘Yuvan’, which wil be in all colour, will carry a total of 24 pages.

http://www.exchange4media.com/40801_Amar-Ujala-to-launch-Hindi-weekly-%E2%80%98Yuvan%E2%80%99-from-Kanpur-today.html

Mahatma Gandhi Kashi Vidyapeeth – Media Mimansa April -June 2008Humble Hindi wordsmith like me to a young author that Yashwant. Vyas, just in his… Yashwant Vyas has already published as many as nine books covering a…

http://www.mediamimansa.com/4th%20issue/4eng_101-103.pdf

K.K. Birla Foundation awards presented April 19, 2008JAIPUR: Rajasthan Governor Shailendra Kumar Singh on Thursday said the country had not kept the promises it made to the downtrodden at the time of Independence. The plight of Scheduled Castes and Scheduled Tribes remained the same all these years while those at the helm of affairs continued to pay lip service to these deprived groups, he said.The Governor was speaking after giving away the K. K. Birla Foundation’s Bihari and Vachaspati awards for 2007 here.“The reservations we provide are only an excuse not to treat Dalits on an equal basis,” Mr. Singh said. At the time of Independence the Dalits were promised equal treatment in every sphere of life. However, after all these decades the issues of temple entry, sharing a common water source and equal treatment to Dalit children in schools still remained. “The SC/STs remain where they were in the past and reservations have not helped,” he noted. “If you sincerely want to bring reforms, boycott the caste system,” Mr. Singh told the audience which comprised writers, academicians and intellectuals.

Awardees

The Bihari award, which carries a cash component of Rs.1 lakh, was given to Yashwant Vyas for his satirical novel in Hindi on communal violence, “Comrade Godse”. The Madhya Pradesh-born Mr. Vyas is presently the Editor of “Aah Jindagi”, a magazine published by the Dainik Bhaskar Group. The Bihari award, instituted in 1991, the year in which the K. K. Birla Foundation was established, is given to an outstanding literary work published in Rajasthan.

The Vachaspati award, given to an exceptional work in Sanskrit language at national level, was conferred on Swami Rambhadracharya for his epic poem, “Shribhargavaraghaviyyam,” which has Lord Ram and Parasram as lead characters. This award also carries a cash prize of Rs.1 lakh.

http://www.thehindu.com/todays-paper/tp-national/tp-otherstates/kk-birla-foundation-awards-presented/article1241949.ece

‘Aha! Zindagi’ attains circulation of 1.34 lakh in a year September 29, 2005’Aha! Zindagi’, the new-age monthly Hindi magazine from the Dainik Bhaskar Group, has reached a circulation of 1.34 lakhs, as per the ABC figures for January-June 2005. As per NRS 2005, the readership figures stand at 5.95 lakhs.Sanjeev Kotnala, senior general manager, brand strategy and communications, Dainik Bhaskar Group, says, “The magazine has not only managed to carve a niche for itself, it has even created a space for Hindi niche magazines, a section dominated by English language publications till now.”He continues, “When we launched the magazine a year ago, we felt that there was a need for a�product that would highlight the positive aspects of life and dispel all the negativity surrounding us.�We specifically targeted readers in the age group of 25-35 years. But in the last one year, we have seen that ‘Aha! Zindagi’ has gone beyond this age group till, today, it caters to both youngsters and elderly readers.”Yashwant Vyas, editor, ‘Aha! Zindagi’, says, “It is a myth that people don’t want to read in Hindi and our magazine has proved this.”

That’s for now, but about the future, Vyas says, “We want to take our ‘Aha! Zindagi’ club a step further and promote the positive work taking place throughout the country and bring it to the forefront for people to read.”

The magazine upholds optimism and celebrates the positive aspects of life. The sought-after sections of the magazine are ‘Aha! Atithi’ (featuring the guest of the month), ‘Humse Seekho Yeh Ada’ (featuring people who have time and again proved that resilience wins) and ‘Zindagi Aas Paas’ (celebrity viewpoints on life).

The magazine has managed to penetrate the Hindi-speaking belts of Rajasthan, Madhya Pradesh, Uttar Pradesh, Chhatisgarh and, to some extent, Haryana and Chandigarh.

On making the presence of ‘Aha! Zindagi’ felt in the metros, Kotnala says, “We are not in the rat race to mindlessly add to our numbers. For penetration into the metros, we will have to rely mainly on word of mouth and member subscription schemes.”

But he is also quick to add, “We are not in a social charity business, but at the same time,�our driving factor is not�in mindlessly increasing our circulation, but providing the best content�for those interested in leading a new-age lifestyle.”

http://www.afaqs.com/news/story/12813_Aha-Zindagi-attains-circulation-of-134-lakh-in-a-year